Brand affect Customers Purchase Intentions in Travel Destination - A Case of Franchise Convenience Stores
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 99 === With the practice of tourism policy and popularity of travel activities, it makes various industries with profit, such as hotels, restaurants, and retail business. This study examines the relationships between franchise’s brand awareness, brand image, and purc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21997195184693276560 |