A Study of the Experience about Facebook Use, Trust and World-of-Mouth toward Life Insurance Salespersons
碩士 === 東海大學 === 管理碩士在職專班 === 99 === Along with the development of Social Network Site (SNS), the marketing channels of insurance products are switched from traditional channels such as personal selling or telemarketing to Internet SNS. Facebook is the most appropriate on for insurance sales becau...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88589762700463005385 |