The Effects of Coupon Characteristics on Consumers’ Purchase Inclination: The Case of College Students
碩士 === 東海大學 === 工業工程與經營資訊學系 === 99 === Past researches had illustrated that releasing coupon does not only provide consumers with a better price but also influence their purchase inclinations of the products, which, in turn, influence consumers’ purchase behaviors. This study is aimed to investigate...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83593840478003869440 |