The Application of Kano’s Model in the Study of Consumer Behavior - Take Furniture Industry as Example
碩士 === 東海大學 === 工業設計學系 === 99 === With the awakening of the brand generations, consumer market was changed from original producer-oriented to consumer orientation. Therefore, consumer demand has become an important issue. After the understanding of consumer demand, how to maintain the loyalty of con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32098440927990903815 |