The Study of Positive and Negative Electronic Word-of-Mouth on Goal-Directed and Impulsive Buying Behavior
碩士 === 東海大學 === 企業管理學系碩士班 === 99 === Popularization of Internet not only made Internet become an important media platform, but also overturned traditional business. As Internet growing at rapid and become more popular, people can use Internet conveniently, made application and development of Inter...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96702845374175973120 |