The Effects of the Promotion Strategies of Online Shops on Consumers’ Purchase Intentions : Consumer Impulsivity、Product Involvement and Web Awareness as a Moderator
碩士 === 東海大學 === 國際貿易學系 === 99 === There is a great deal of studies that make a study of monetary and limited time promotion strategy, nonmonetary and limited time promotion strategy, monetary and limited amount promotion strategy, and nonmonetary and limited amount promotion strategy for consumer pu...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47967082407938095045 |