The Richness of Online Word-of-Mouth Influence on WOM Effect
博士 === 國立臺北科技大學 === 工商管理研究所 === 99 === A causal conceptual model measuring the richness of online word-of-mouth influence on receivers’ WOM effect is proposed in this study based on the Stimulus-Organism-Response (SOR) paradigm. Applying Grounded Theory and analyzing the 60 interviewees who have th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ujc2m9 |