A Repurchase Intention Model Based on an Empirical Study of Online Bookstores in Taiwan

碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 99 === Recently, the online bookstore is steadily growing, it not only seal the fate of brick-and-mortar bookselling, but also compete with each other fiercely. So how to make enterprise more competitive, to make different than competitors, to make customer return,...

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Bibliographic Details
Main Authors: Chun-Ting Kuo, 郭俊廷
Other Authors: Shu-Chuan Lo
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/sm5cej