A Study on Brand Strategy, Promotion Strategy, Brand Image, Brand Popularity, and Brand Performance – An Empirical Investigation of the Value Clothing Retail Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === With the improvement of living, People are willing to enhance their quality of life. While consumers face various products, the brand gradually become a goal they pursued. Urde (1994) pointed out, the difference among products tend to become smaller. If jus...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8tzk98 |