Construction of potential Customer’s Screening Model for Retailing Industry

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === Retailers now face a dynamic and competitive retail environment and diverse demands of customers. Accordingly, customer relationship management(CRM)and knowledge development in database(KDD)are used by retailers as means of standing out from the competition...

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Bibliographic Details
Main Authors: Su-Na Xu, 許素娜
Other Authors: Chih-Chou Chiu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/r36zea