Focus on Corporate Social Responsibility, Brand Equity on Purchase Intention - The Mediation Effect of Brand Trust.
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === In the field of marketing, brand by consumers as a natural link all aspects of the product characteristic sign, however, the prevalence of age in the service sector, the source of brand equity to create more diversity, in addition to the previous brand imag...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6tdrr2 |