The Role of Personality Between Electronic Word-of-Mouth and Word-of-Mouth Intention
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === With the development of the Internet, customers have more channel to spread WOM information, the valence and Emotional cues of the WOM always play the critical role of affecting consumer attitude and behavior in the process of spreading WOM. Reviewing previ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v2apq8 |