Using Visual Cues as Moderator to Explore the Effects of eWOM Characteristics on Re-Transmission Intention
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === Previous electronic Word of Mouth (eWOM) studies usually focused on Word of Mouth (WOM) volume and valence; therefore they only focused on volume or positive/negative characteristics then ignored the impact of message’s characteristics. For example, Did t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/bybkq7 |