The Effect of Word-of-Mouth Valence on Perceived Quality：The Morderating Role of Nickname.
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === Because of social media growing fastly, consumer can publish positive and negative word of mouth for brand or product. Especially, sometimes consumers used 「brand nickname」to replace the original name, it makes an unique and interesting phenomenon “brand ni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mvk6r2 |