The Impact of Avatar, Self-Reference and Priming Effect with Internet Advertising Effect：Self-Monitoring as Moderator
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === In this study, we discuss the impact of different types of avatar with different types of self-reference advertising, and in different types of priming effects on advertising effects while personal characteristics of self-monitoring as a moderating vari...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2wrhph |