A Study of the Relationship among Brand Experience, Brand Familiarity, Brand Trust and Intention of Behavior
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === In today’s customer-oriented marketing market, Brand Experience is different from the push marketing strategies, it use of moving our customers personal products and services to narrow the distance between customers. In the research methods we used distribu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z6z3d8 |