The Effects of the Combination of Delay to Purchase and Delay to Consumption to Customer Experiential Value
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 99 === The research based on the EKB model which we found that every stage would be moderated by some factors, and come up with “Delay.” There are two types of delay: delay of purchase, and delay of consumption. The research focuses on the effect of delay of purch...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/wvx59v |