Using Data Mining Approach to Analyze Customer Segmentation and Satisfaction Factors in Service Industry- A Case of Taipei Restaurants
碩士 === 國立臺北科技大學 === 資訊與運籌管理研究所 === 99 === While restaurant industry offers service through waiters, we consider it as service industry. To segment different customers’ needs, a questionnaire to collect customers’ responses to meals the target restaurants serve is developed. SERVQUAL is referenced fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e3vehw |