A Similarity Based Approach to the Design and Evaluation for the Surprise of Products

碩士 === 國立臺北科技大學 === 創新設計研究所 === 99 === Metaphor is a common design approach that can be used to create product differentiation in order to bring surprise to people. Based on structure mapping theory(SMT), this thesis aims to integrate the local culture features into the development of culture creati...

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Bibliographic Details
Main Authors: Chen-Yu Lin, 林真妤
Other Authors: 王鴻祥
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/ekny8e