The Influence of Lifestyle And Brand Image on Consumer Purchase Intention – A Case Study of HTC
碩士 === 國立臺北科技大學 === 創新設計研究所 === 99 === As consumers are increasingly identifying brands than ever before, enterprise put much attention on branding. This study is concerning about the consistency between brand image and product form and its relationship with consumer purchase intention. Lifestyle...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z3zdss |