The Cognition and Attitude of Taiwanese Tourists towardInternational exhibitions:Case-study on Expo 2010 Shanghai China

碩士 === 淡江大學 === 中國大陸研究所碩士在職專班 === 99 === Abstract Internationalization is not only an important task to every big city in the global era, but also a crucial target to city planers. Those important international exhibitions, such as Universal Exposition, Olympic Games and FIFA World Cup have tremendo...

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Bibliographic Details
Main Authors: Yeong-Chang Yen, 顏永昌
Other Authors: 蔡國裕
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/35793310394544308165