The Impacts of the Internet Banner Advertisement on the Ad Click Intention-The Perspective of Brand Communication
碩士 === 淡江大學 === 企業管理學系碩士班 === 99 === This study tries to explore how banner ads in the portal sites affect brand communication and achieve sales effect. We use Yahoo portal website as a medium and adopt a 2(type of banner ads) X 2(ads placement) X 2(competitive ads) between subjects design. This s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2ay6dx |