The Effects of Product Cues and Consumer Perceived Behavior on Purchase Preferences
碩士 === 淡江大學 === 企業管理學系碩士班 === 99 === Nowadays, people are becoming more and more reliant on smartphones. Smartphones are the pinnacle of technology, combining new functionalities and innovations. It is suffice to say that the era of smartphone is dawning. To be able to grasp consumers’ preferences a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61851094270078778628 |