The study of consumer choice under a trade-off tasks between product aesthetic and functional attributes
碩士 === 淡江大學 === 國際企業學系碩士班 === 99 === Previous research has shown that consumer preferences have both hedonic and utilitarian dimensions, and the aesthetic aspect of a product is normally taken as a source of hedonic consumption. While researches focus on how the product aesthetic works, there’s a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/04498768892242246819 |