The Path from Sound to Brand On Customer Intention
碩士 === 淡江大學 === 企業管理學系碩士班 === 99 === Sound conveys lots of messages without culture effect. According to foreign reports, lots of corporate have designed their own audio signature which is also called Sonic Branding. Additionally, it is crucial for a brand to utilize it consistency. This paper inve...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45235540260691844395 |