Reconstructing the Brand Equity Measurement Model for Financial Holding Companies-The Examples of Taiwanese Financial Holding Companies
碩士 === 淡江大學 === 國際商學碩士在職專班 === 99 === Essentially, brand equity modeling varies with the dynamics inherent in different industries and companies. The modeling in this research included the income approach, based on the abnormal earning concept, with the consideration of risk by CAPM model. As the va...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85181445060012837442 |