How consumers consume jewelries:The study of the relationship among jewelries, cultural consumptions and consumption practice.

碩士 === 淡江大學 === 國際商學碩士在職專班 === 99 === According to Morgan Stanley’s GICS (Global Industrial Classification Standard), it proposes the luxury industry is included: 1. Fashion and accessories, 2. Wines and liquors, 3. Watches, 4. Fragrances and cosmetics, 5. Jewelries five categories. Since 2008 the o...

Full description

Bibliographic Details
Main Authors: Wei - Fen Lee, 李維芬
Other Authors: Je - sheng Huang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/94078907244850252541