A Study of Customer Service Quality Satisfaction of JihSun Commercial Bank.

碩士 === 淡江大學 === 國際商學碩士在職專班 === 99 === Upon the highly competitive financial market in Taiwan, the traditional way to adjust the interest rate to improve the competitive position is insufficient . Upgrading the non-pricing competitive, especially the service quality is a way to improve the competitiv...

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Bibliographic Details
Main Authors: Yin-Chieh Yeh, 葉穎潔
Other Authors: 黄志文
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/84583135171648821347