The Studies of Foreign Banks’ Post ECFA Operational Strategy in Taiwan-The Case of Standard Chartered Bank

碩士 === 淡江大學 === 國際商學碩士在職專班 === 99 === This study adopts the literature analytic method to discuss the case of Standard Chartered Bank''s competition strategy in Taiwan in the pre-ECFA era, and it’s present situation and the management strategy in the post ECFA era. Comparing its...

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Bibliographic Details
Main Authors: Li-Fang Su, 蘇麗方
Other Authors: 林江峰
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/27422625529312053966