The Impact of Service Quality and Brand Equity on Customer Satisfaction and Purchase Intention—A Case of Campus Coffee Shop
碩士 === 淡江大學 === 國際商學碩士在職專班 === 99 === In the year 2000, the Executive Yuan announced the implementation of two-holiday policy in 2001, which would raise national income and the degree of Westernization. Because of the policy, people in Taiwan change their eating habits greatly and the popular...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16431760014867131824 |