The Impact of Service Quality and Brand Equity on Customer Satisfaction and Purchase Intention—A Case of Campus Coffee Shop
碩士 === 淡江大學 === 國際商學碩士在職專班 === 99 === In the year 2000, the Executive Yuan announced the implementation of two-holiday policy in 2001, which would raise national income and the degree of Westernization. Because of the policy, people in Taiwan change their eating habits greatly and the popular...
Main Authors: | Tso-Hsing Lin, 林祚行 |
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Other Authors: | Chung-Hui Tseng |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/16431760014867131824 |
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