A Study of Lifestyle and Market Segmentation:A Case Study of Customers of Jih Sun Commercial Bank

碩士 === 淡江大學 === 國際商學碩士在職專班 === 99 === Upon Global international financial liberalization, Taiwan and China signed the MOU and the ECFA, which makes Taiwan financial market began to enter more competitive international markets; how banks to capture the loyalty of customers have become the best par...

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Bibliographic Details
Main Authors: Yu-Hsuan Lin, 林瑜軒
Other Authors: Chin-Wen Huang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/90853833079477062364