A Study of the Relationships among Service Quality, Corporation Image, and Customer Satisfaction, Customer Loyalty of Coffee Chain Stores
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === According to the official statistics of Taiwan Coffee Trade Union, the annual revenue of Taiwan coffee market reached 40billions in 2009, and hit 46billions in 2010. 50billions annual revenue in 2011 is anticipative. In the perspective of coffee consumption, E...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99397302958360070723 |