The Marketing Strategies Analyses of Taiwanese Enterprises’Investment in China: Exports to the Domestic Changes of Artificial Leather Industry
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 99 === The research focuses how did Taiwan invested artificial leather industries in China develop strategies specifying on the Chinese domestic market. Under the condition that the global financial crisis shrank exported orders drastically and overcapacity， Taiwan c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88010349438906697490 |