A Study on the Purchasing Behavior of Telemarketing for Insurance Industry
碩士 === 淡江大學 === 資訊管理學系碩士在職專班 === 99 === In the insurance industry, telemarketing is a widely used direct marketing channel. Knowing who the current and potential customers are, what benefits they seek and obtain from your product, and how much they are willing to pay enables managers to explain...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36232119127082910385 |