Brand extension of switching e-channel brand to offline channel brand
碩士 === 淡江大學 === 管理科學研究所碩士班 === 99 === With the online shops exuding excellent performance to the extent that online native brands are no longer regarded as “white box” anymore. The e-retailer could move across cyber borders and have begun to launch offline brands in the solid market place to solve t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88188224497821707445 |