The Study on the Relationships among Consumer Personality, Customer Satisfaction, and Online Word-of-Mouth - Cellular Phone Function as a Moderator
碩士 === 淡江大學 === 管理科學研究所碩士班 === 99 === This study mainly investigates the relationships among consumer personality, customer satisfaction, and online word-of-mouth. The present study collects 318 users of the cellphone “NOKIA” to empirically investigate the relationships among consumer personality, c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91616981760257446792 |