Country of Effect and Brand Evaluations：The Moderating Effect of Country of Automobile Brand
碩士 === 淡江大學 === 管理科學研究所碩士班 === 99 === Globalization has meant rising branding competition, causing the country of origin (COA/COD/COP) to become progressively closely linked to customers. Prior studies have adopted the “relationship” to enhance the understanding of the interaction between consumer...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71098679927975972914 |