The Research of Political Involvement , Message Framing Source Credibility, Positive and negative messages , Effects of Advertising Message for Cognition on Advertising Performance
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 99 === This study aimed to investigate the degree of political involvement, message source credibility, message framing and message appeals the four variables to see its effect on the direct impact of advertising. Which, message source credibility could be divid...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76429617929022121365 |