An Analysis of the Marketing ChannelFactors of Life Insurance Industry-Using Staff and Internet Channels as Examples.

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 99 === Substantial changes of the financial environment in recent years have brought unexpected variables for the insurance industry, and major insurance companies have established diverse marketing departments to meet the different challenges. The future of th...

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Bibliographic Details
Main Authors: Tzu-Feng Li, 李梓鳳
Other Authors: Wei-Tzen,Yang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/69270450520695225374