Models'' Impact on Decision Making of Purchasing Clothing in the Online Auction Market─ A Study of Female Clothing
碩士 === 淡江大學 === 資訊傳播學系碩士班 === 99 === The purpose of this study is to explore whether models’ showing clothing in the online shopping market affects consumer decisions of purchasing clothing. Since online sellers’ displaying their clothing through “models” can make more profit, this study intends to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62219810187586386390 |