A Study on Internet Virtual Brand Community of Co-creation Value
碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 99 === The co-creation of value on e-commerce has become an important issue to marketing and business management today. Especially, the virtual/online brand community should significantly affect consumers’ value, further form trust, commitment and loyalty, but t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84282677140335302896 |