A Study on Internet Virtual Brand Community of Co-creation Value
碩士 === 德明財經科技大學 === 服務業經營管理研究所 === 99 === The co-creation of value on e-commerce has become an important issue to marketing and business management today. Especially, the virtual/online brand community should significantly affect consumers’ value, further form trust, commitment and loyalty, but t...
Main Authors: | Huei-Fong Lyu, 呂彗鳳 |
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Other Authors: | Pei-Ling Hsieh |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/84282677140335302896 |
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