Exploratory Study of Relationship Marketing on Franchise Restaurants in Business Strategy - A Case Study of YULOON Dumpling Restaurant.
碩士 === 德明財經科技大學 === 經貿運籌管理研究所 === 99 === Abstract The keys to the success of franchise chain system are based upon the linkage relations among the headquarters, franchisees and target customers, acknowledging potential requirement to reach a three Wins outcome. Nevertheless, how to make good use of...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03878395651599634854 |