College students' attitude and image fit towards McDonald's sport sponsorhip, and McDonald consumption behavior
碩士 === 臺北市立體育學院 === 休閒與運動管理碩士班 === 99 === The purpose of this study is to understand college students’ attitudes, opinions of brand image and fit towards McDonald’s sport sponsorship, and to explore the possible relationship between McDonald’s consumption behavior and their attitudes and opinions of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86725415403278510583 |