INFLUENTIAL FACTORS OF CONSUMER PURCHASING DECISIONS OF HEALTH FOOD–AHP APPLICATION
碩士 === 大同大學 === 事業經營學系(所) === 99 === As the living standard keeps improving, people care more about the healthy life. Health food is gradually popular. However, the motivation to consumers' purchase of healthy food is different from the ordinary food, therefore purchase decision factors ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43619178027388657225 |