A CROSS-CULTURE STUDY ON CONSUMER ATTITUDE OF BUYING LUXURY COUNTERFEITS - A COMPARISON BETWEEN TAIWAN AND SHANGHAI
碩士 === 大同大學 === 事業經營學系(所) === 99 === The counterfeit market keeps growing at a phenomenal rate because of its high profits. Especially, counterfeiting is extremely rampant in Asia. It arouses the attentions of governments to implement anti-counterfeiting strategies to curb the problem. However, con...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42936904640062638425 |