THE IMPACTS OF Web 2.0’s CHARACTERISTICS, PERCEIVED VALUE AND TRUST ON USER BEHAVIOR - FACEBOOK FAN PAGE AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 99 === Web 2.0 is regarded as a new level of services on the Internet. O'Reilly (2005) stated that a website in Web 2.0 serves as a platform for users to accumulate content that everyone shares. It means that the user's contribution will be very import...
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35382266079648847225 |