THE EFFECT OF REVIEW CONTENT ON THE ONLINE PLATFORM ON CONSUMER’S PURCHASE INTENTION: THE MEDIATING EFFECTS OF TRUST AND ATTITUDE
碩士 === 大同大學 === 事業經營學系(所) === 99 === Because internet technology is well-developed, online review platforms are increasingly as springing up like mushrooms. In this information era, consumer just goes online community (e.g. mobil01, PTT, facebook, etc.) to ask relative information about product or s...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43512708129429055771 |