THE EFFECT OF REVIEW CONTENT ON THE ONLINE PLATFORM ON CONSUMER’S PURCHASE INTENTION: THE MEDIATING EFFECTS OF TRUST AND ATTITUDE

碩士 === 大同大學 === 事業經營學系(所) === 99 === Because internet technology is well-developed, online review platforms are increasingly as springing up like mushrooms. In this information era, consumer just goes online community (e.g. mobil01, PTT, facebook, etc.) to ask relative information about product or s...

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Bibliographic Details
Main Authors: Chiau-Fang Shiu, 許巧芳
Other Authors: Yung-Kuei Liang
Format: Others
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/43512708129429055771

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